Alberta launches online casino to ‘repatriate’ gamblers’ cash

Online gambling, at least the locally licensed kind, has finally come to the Canadian province of Alberta.

On Thursday, the Alberta Gaming, Liquor & Cannabis Commission (AGLC) announced the launch of PlayAlberta.ca, an online casino and lottery site powered by NeoPollard Interactive. The product is accessible via desktop, tablet and smartphones to Albertans over 18 years of age, provided they’re physically located in the province.

For the time being, there’s no poker product and no sports betting – even the limited parlay betting currently permitted under Canada’s arcane wagering laws – but the site is promising to add “more features” in the coming months. AGLC insists PlayAlberta will generate modest revenue of C$3.74m in fiscal 2021 (which ends March 31) but expects to raise C$150m (US$113m) within the next five years.

AGLC president Alain Maisonneuve said the site hopefully wouldn’t cannibalize the province’s land-based gambling options, which are seriously struggling right now. The province estimates its share of gaming revenue will be down C$900m this year after casinos were ordered shut from March to June due to the COVID-19 pandemic.