Online gambling operator Kindred Group is pulling its 32Red brand from the Italian market for as yet unexplained reasons.

Italian gamblers who logged onto 32Red.it this weekend discovered a message informing them that the site would be shutting down as of November 30. The message claimed the closure was “a difficult choice to make” without going into detail regarding the factors that led to this decision.

32Red’s Italian customers have been “strongly” recommended to withdraw the funds from the site by November 29 “as afterwards you will no longer be able to access the casino.” The message encouraged customers to transfer their affections to the Italian-licensed site of Kindred’s flagship Unibet brand, where they will reportedly receive “the warm welcome they deserve.”

32Red’s presence in Italy’s regulated market dates back to 2012, five years before the brand’s operations were acquired by Kindred. Presumably, Kindred will shed more light on its decision to streamline its Italian presence when the company issues its Q3 earnings report later this week.