Figuring out what slots to host on your platform can be a daunting task, with thousands of options and hundreds of suppliers. It gets even harder when you figure in localization, emerging trends and customer demands. To understand how Hero Gaming does it, our Becky Liggero Fontana spoke with CCO Sam Brown.

Hero Gaming has a portfolio of 3,000 slots titles, provided by 111 different game studios, with 100 new games added every month. They have 17 different languages, 9 websites, and a lot of work to do in deciding what should be featured where. Liggero Fontana asked how Brown decides what new slots games to take on. He answered:

“The obvious ones are obviously the region, what type of audience or theme the slot can attract itself to. So these are sort of some of the more obvious variables, and you’ll quite often see themes and clusters especially really obvious ones, like Easter games Christmas games, Mega Waves games, bonus feature games. We also look for games that are trending well on our existing websites. If we see one or two of them performing, we will try and jump on those trends quite quickly and go through our sort of extensive portfolio of suppliers and try and find more.”

https://www.youtube.com/watch?v=FRgfl5dbMDoVideo can’t be loaded because JavaScript is disabled: Sam Brown talks about emerging trends in slots (https://www.youtube.com/watch?v=FRgfl5dbMDo)