Online sports betting operator Betcris has launched a dedicated site for the Brazilian market as it waits for the country to finally launch its regulated wagering regime.

On Thursday, Betcris announced the launch of br.betcris.com, a Portuguese-language site that offers Brazilian customers a variety of sports betting and casino options, along with access to the company’s Betcris Arena loyalty program. Site visitors will even find the grinning face of Brazilian football great (and Betcris brand ambassador) Ronaldinho grinning out at them.

Betcris has prioritized its Latin American operations, as evidenced by the official betting partnerships the company signed this summer with the National Football League and Major League Baseball for LatAm markets. But Betcris CEO JD Duarte called Brazil “priority number one” for his company this spring as Betcris signed on to sponsor Campeonato Brasileiro Série A, the top flight of Brazilian football.

There’s no question that Brazil, with a population of around 213m sports-mad souls, is LatAm betting’s great white whale. Brazil approved betting legislation two years ago but has dragged its feet ever since on determining the appropriate licensing model and crafting the necessary regulations.