VBET pens XB Net partnership for premium North American racing

BetConstruct’s B2C brand signals its commitment to top-class horse racing in new deal with leading Stateside supplier.

4th December 2020 – XB Net, the leading provider of premium content for North American horse and greyhound racing, has announced a breakthrough distribution deal with VBET, the flagship European sportsbook property, powered by BetConstruct.

The agreement encompasses XB Net’s provision of live pictures, data and betting services from an unrivalled network of over 50 North American tracks, enabling VBET to flexibly populate its programming timetable with a robust pipeline of rapid-cycle betting opportunities that are proven to increase digital dwell-time for both new and existing customers.

XB Net’s end-to-end solution, drawing from a deep stateside well that covers approximately 90% of U.S. racing, grants access to many of the world’s most prestigious horse races. These include Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the recent Breeders’ Cup, at which VBET rolled out the service to immediate spikes in engagement over the two-day festival.