Scientific Games Corporation (SGMS) has launched its Play4Fun Network social gaming platform with yet another brick-and-mortar casino partner.

The FireKeepers Casino Hotel in Battle Creek, Michigan had already signed up for the SG Universe Mobile Concierge. The addition of Play4Fun will offer guests access to free-play casino games via a branded web portal and customized native iOS and Android apps.

FireKeepers’ social casino currently offers a variety of SGMS’ Williams Interactive game titles and will add more content from SGMS’ Bally and Shuffle Master divisions by this summer. FireKeepers’ VP of marketing Jim Wise said the branded social casino will “enhance our entertainment options and attract new social gamers.” Bob Hays, VP of commercial, interactive at SGMS, said FireKeepers would enjoy “cutting-edge mobile marketing capabilities with which to engage their online player community.”

SGMS recently announced it would be bringing Monopoly-branded content to social casino players through native iOS, Android and Kindle apps. SGMS has released variations on Hasbro’s iconic board game across its land-based slot machines for nearly two decades and more recently launched Monopoly content via social casino browser-based executions.