Sky Bet has made an offer to continue its sponsorship of the English Football League for two more seasons.

Sky Bet brand has been title sponsor of the League’s three divisions—the Championship, League 1 and League 2—in 2013-14 season, however, with the headline deal due to expire at the end of the next campaign, Sky Bet has been keen to trigger options to extend the contract.

Sky Bet has also reached an agreement which enables the Football League to speak to other parties but not with other betting and gaming companies.

The Football League and Sky Bet have also agreed terms on a two-year betting partnership for seasons 2016/17 and 2017/18 should Sky Bet ultimately not continue as the League’s title sponsor beyond next season, focusing mainly on the Football League’s digital inventory and a Play-Offs rights package.