Liam Casey is the CEO of Tailorbet, an innovative betting exchange that removes the role of the bookmaker and puts the power into the hands of the users by facilitating a peer-to-peer system.  With Tailorbet, users are able to generate their own customized real money bets, currently the only betting exchange platform on the market with such an offering.

Casey has over twelve years of experience in the online gambling industry and identified an opportunity in the UK sportsbetting market where there is currently a lack of product differentiation.  Striking a B2B deal with Tailorbet allows bookmakers the opportunity to offer a more personalized product to their customers, something to help differentiate them from the other traditional fixed-odds bookies out there.

The plans for Tailorbet are promising and aggressive, including the push of a B2C offering this summer and a social media strategy rollout.  To learn more about Tailorbet, the importance of differentiation, customisation and personalisation, I met with Casey here in London for an interview.

Becky Liggero: Thank you for joining me today, Liam, lets start with you explaining why Tailorbet is unique in the industry and why it has revolutionized the betting exchange industry.