Internet colossus Yahoo has won exclusive rights to deliver the first-ever free and live streaming of National Football League (NFL) regular season to users worldwide.

Yahoo will broadcast the October 25th International Series game between the Buffalo Bills and Jacksonville Jaguars from London’s Wembley Stadium.

The parties did not disclose the deal amount, but Re/Code reported that Yahoo could have paid at least $20m to stream the game in exchange for advertising rights, citing executives who were familiar with the industry.

The NFL has advertising partnerships with NBC and FOX but for the first time, the NFL games will be streaming one of its regular season games online.