As technology makes storytelling more powerful, companies and brands need to reinforce the value of public relations (PR) to achieving their marketing objectives. Great storytelling has always been at the root of good PR; with the increasing demand for meaningful pieces of content, PR’s role has become critical in presenting a consistent message for a company and brand.

Content has become a strategic asset in every business. It is an important component streaming across mobile, social and the digital world and with millions of pieces of content swirling every minute, it can be a challenge to influence audiences in these spaces. This is why we insert PR in the picture. PR is a means to help create more compelling content that will be crucial in persuading audiences to make decisions that will favor your brand.

Here is a step-by-step guide on how your brand can utilize PR to maximize your content:

1. Learn to repurpose PR assets