Denmark’s former betting monopoly Danske Spil has acquired a 60% stake in Scandinavian fantasy sports operator Swush.
The acquisition will help Danske Spil to bolster its digital product offering, as it plans to scale up its operations for the licensed Danish online gambling market.
Swush provides a number of seasonal fantasy sports games for some of the largest media groups in Europe such as Eurosport and ESPN. The fantasy sports product has a strong presence in the Danish market, with national broadcasters and media owners TV Sport, MTG Viasat and Ekstra Bladet as partners.
Last year, Swush had 200,000 users registered to its seasonal games in Denmark, while it also held market leading positions in Sweden and Norway.