Gibraltar, 09 July 2015 – SidePlay Entertainment has selected the Odobo Developer Program for its expansion into the igaming commercial sector.

SidePlay Entertainment has produced over 160 instant win games for lotteries and leading operators around the world. Its success comes from its strong focus on engaging content informed by player feedback and over 12 years of experience. The result is that playing a SidePlay game ushers a player through an immersive storyline that flows from the first click to the ultimate reveal.

SidePlay is a successful studio with its games currently boasting over 50 million plays. Its first release via Odobo is an oceanic adventure featuring pirate ships and an all-powerful Kraken. Players select a ship to destroy; they then unleash the Kraken and win prizes. The game offers great interaction with the plot and although its core is that of an instant win game, the strong theme, characters and two-part storyline come together to deliver a game that is in a different league for its genre. In fact, it is probably one of the most visually dynamic instant games ever made.

Rob Smith, Legal and Business Affairs Manager at Odobo, commented, “SidePlay has a vast array of exciting titles that deliver all the gratification of an instant win game but with a clear focus on entertainment. Release The Kraken is an outstanding example of a studio taking a traditional instant win mechanic and adding another layer of polish and gamification. We’re thrilled that SidePlay are looking at the casino sector and that they have chosen Odobo as the platform for worldwide distribution.”