The threat of ad blocking software is capturing headlines across all digital industries, especially online media companies who earn the majority of their revenue through ads.

Today I wanted to investigate how ad blocking software will impact iGaming, an industry that uses online ads to attract new players.  Both iGaming affiliates (or publishers) and operators (or advertisers) could be affected by the development of more sophisticated ad blocking software. Lets begin with how this technology will impact iGaming affiliates.

Impact on Affiliates/Publishers

Affiliates will have to make changes if they are currently driving the majority of their traffic to operators via banner ads hosted on affiliate program banner farms.