Further light has been shed on the announced mega-merger of UK betting operators Ladbrokes and Gala Coral Group.

The combined Ladbrokes Coral entity expects to generate around 20% of its estimated annual revenue of £2.3b from digital operations. Both companies are very UK-focused, and international operations (both online and retail) will initially account for only around 11% of total revenue.

Ladbrokes CEO Jim Mullen will serve as CEO of the merged Ladbrokes Coral. Current Gala Coral CEO Carl Leaver will serve as executive deputy chairman for a 12-month period. Leaver’s primary responsibility in the coming months will be to realize synergies from the merger. Leaver expects these will total around £65m, most of that coming in the second year following the merger, which the companies expect to conclude mid-2016.

The two firms plan to pool digital innovation teams in order to strengthen their product pipeline. However, the firms intend to maintain two trading teams, sharing a common algorithmic platform and risk management but allowing for independent pricing of events and offers.