GVC Holdings PLC is not yet ready to raise the white flag in the Bwin.party bidding war. The AIM-listed gaming company has reportedly united with Cerberus Capital Management for a renewed bid to buy its larger rival.

GVC Holdings PLC refuses to take no for an answer. The Sportingbet owner has reportedly teamed with Cerberus Capital Management and came up with a £1 billion bid to counter rival 888 Holdings PLC’s offer for Bwin.party.

The AIM-listed company previously partnered with Canadian gaming outfit Amaya Gaming Co. and offered £900 million, but Bwin opted for the lower £898.3 million cash offer from 888. On Sunday, however, a Bwin spokesman was quoted by UK’s The Telegraph saying the company is still open any offer that is “attractive, fully financed and deliverable.”

And once again, the undeterred GVC is spurred into action. According to The Sunday Times, the online gaming company is working with the New York-based hedge fund on a revised offer to be submitted this week.