Online betting exchange Betfair has signed on as the official betting partner of English Premier League club Southampton FC.

Betfair managed to usurp UK rivals William Hill, who acted as Southampton’s betting partner during the previous EPL season. In addition to the Saints, Betfair’s EPL tie-ups also include Arsenal, Aston Villa, Leicester City and Sunderland, suggesting that the company didn’t blow its entire wad on CEO Breon Corcoran’s recent £10m bonus.

Southampton CEO Gareth Rogers said the new partnership would offer team fans “great flexibility and odds to match their needs.” Betfair’s media, PR and sponsorship overlord Stephen Mault said Saints fans could expect loads of exclusive offers and promotions and his firm looked forward to “playing our part in the club’s remarkable success story this season.”

FONBET INKS TITLE SPONSORSHIP OF RUSSIAN FOOTBALL’S SECOND DIVISION