Echo to boost Jupiters Gold Coast VIP business with $345m facelift

Australian casino operator Echo Entertainment is gussying up its Jupiters Gold Coast property in order to attract more Asian VIP gamblers.

On Monday, Echo chairman John O’Neill joined Queensland Premier Annastacia Palaszczuk in the ceremonial groundbreaking of the property’s new $345m, six-star, 17-storey, 80s-suite hotel tower. The VIP-focused flophouse will be ready by the time the Gold Coast hosts the Commonwealth Games in April 2018.

The upper levels of the new tower will feature plenty of attractions for the upper crust, including 400-square-meter ‘super suites’ that put the V in VIP, with mega-balconies, private karaoke parlors, in-room theaters and an infinity pool.

Echo is on a bit of a roll, having reported profits up by more than half in its more recent fiscal year thanks to a serious influx of Asian VIPs to its two Queensland properties and its flagship The Star casino in Sydney. The Star is undergoing its own $500m renovation and Treasury Brisbane will be replaced in 2022 by the new $2b Queens Wharf mega-resort, all of which left Jupiters Gold Coast as Echo’s ugly stepchild.