UK betting operator Coral has inked a sponsorship deal with Newscastle United FC.

This week, Coral announced it had signed on as the Magpies’ official betting and gaming partner, replacing Asian-facing operator 138.com. The two-year deal will see Coral’s logo splashed all over St. James Park, including on betting kiosks situated throughout the stadium. Newcastle fans will also enjoy exclusive online betting offers and promotions.

Newcastle’s partnership point man Dale Atchinson says he expects team supporters will get “great value” from the tie-up, while Coral brand director Matt Prevost applied a fresh layer of lip balm before kissing those fans’ backsides and dubbing them “the most passionate and knowledgeable in the country.”

Coral appears determined to spend every last penny of its marketing budget before the Gala Coral Group officially merges with Ladbrokes and decisions get made elsewhere. So far this year, Coral has inked partnerships with fellow English Premier Leaguers Fulham and Norwich City, to go with the Everton partnership Coral inked last year.