This is a guest contribution by Wink Bingo & Winkly Magazine’s Marketing Manager Eitan Gorodetsky. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

In the world of marketing, attracting customers is only the beginning. The key is to keep them coming back over and over again. This is particularly important for online bingo websites, where visitors will be spending relatively small sums for each game and a constant stream of returning players is necessary to keep the site profitable.

The new My Red Bus features from RedBus Bingo reward players for playing bingo, as well as the site’s other games. As a result, it gives incentive to players to keep coming back, which helps maximise the site’s revenue. For marketers, this suite of new features is worthy of further study to see how it might work in practice.

The following video explains how My Red Bus works: