Echo Entertainment’s Queensland casinos to get ‘Star’ treatment

The Treasury and Jupiter casinos in Queensland are about to get a “star” makeover.

Echo Entertainment, which operates the two casinos, said Friday it will phase out the Treasury and Jupiter branding as part of the company’s plan to rebrand as The Star Entertainment Group.

“The intention is to change the parent company name to The Star Entertainment Group Limited with the properties to be known—via a staged rebranding process—as The Star, Sydney; The Star, Gold Coast; and The Star, Brisbane,” said Echo Chairman John O’Neill in a statement.

According to a Sydney Morning Herald report, Echo’s current name was created after its parent company—Tabcorp Holdings—decided to split its casino and wagering operations in 2011.