Gambling companies have come under fire for releasing provocative advertisements that critics say are degrading to women.

Last February, SportsBet released a commercial that parodied Fifty Shades of Grey, in which they showed a woman in bed with a greyhound. The betting company was accused of encouraging bestiality following the release.

This, according to Victorian Responsible Gambling Foundation chief executive Serge Sardo, is proof that advertising standards have reached “new lows” with a style that is “crossing the line between sexist to outright misogynistic.”

“These tactics are a disturbing reflection on how far some gambling companies will go to sell their products,” Sardo told The Sydney Morning Herald, noting that the ad could influence the way men treat women.