Online gambling operator NetBet, and digital marketing agency Dice London, are taking their “Make Some Noise” campaign to Twickenham in a bid to raise the roof during the do-or-die clash with Australia on Saturday.

The Math is pretty simple, England will have to beat Australia at Twickenham, on Saturday, if they are going to have any chance of qualifying from Pool A, after Wales took a giant stride towards the quarter-finals with a 23-13 win over Fiji at the Millennium Stadium yesterday.

They are going to need every edge they can muster, and the Twickenham crowd is a critical part of that equation. Unfortunately, they seem to have lost their voices of late, something that the canny online gambling operator NetBet intend to do something about.

NetBet and the digital marketing agency Dice London recently exchanged handshakes in a deal that saw them create the “Make Some Noise” campaign aimed at raising the roofs at Premier League football grounds up and down the country. Now they are turning their attention towards rugby, and the 2015 World Cup.