Daily fantasy football platform Oulala Games has chalked up its first Premier League football club partnership with Leicester City.

Under the deal, Oulala Games Ltd. has created a Leicester City branded version of the game, which was launched on Oulala.com ahead of Leicester–Newcastle United game on November 21st. The partnership will provide the fantasy sports site with extensive exposure within Leicester City’s stadium and the team’s website LCFC.com, the club’s digital channels and within match day programs.

“This partnership is symbolic for Oulala. Leicester City has been able to do great things, and the club has enjoyed a fantastic start to the season. We believe there are a number of synergies between their business and ours, and that we share many of the same values,” Valery Bollier, CEO of Oulala Games. “Oulala is proud to be partnering with such an efficient, forward thinking organisation, one which we believe will continue to go from strength to strength.”

“We’re delighted to partner with Oulala to bring supporters a new way to game here at Leicester City. Fantasy Football is a relatively established platform in the UK and this will give supporters the chance to pick their sides on their own bespoke-branding LCFC website, added Ian Flanagan, Commercial Director at Leicester City Football Club. “This partnership also adds to our global appeal – Fantasy Football is a huge and growing industry in countries such as the US and it will provide those Foxes supporters Stateside and elsewhere an opportunity to take part in the LCFC experience.”