EA Interactive plan to join the eSports bandwagon with the launch of a new competitive gaming division showcasing professional FIFA, Madden NFL and Battlefield competitions and leagues.

“EA Sports it’s in the game.”

When I grew up, I heard that line uttered more than my mother shouting at me to “turn that music down!”

As a sports nut, I loved the EA franchise. Granted, I jumped the FIFA ship to play Pro Evolution Soccer (PES), but I always remained a loyal fan when it came to the American sports such as American Football, Ice Hockey and Basketball.