Red or green? Soul jazz or Indie? Which colors, smells and sounds will encourage gamblers to stay in your casino and not to turn to your business competitors? Edgar Isaakyan, gambling market expert will speak about factors which have a crucial impact on clients’ behavior at the subconscious level http://g3congress.ge/en#tab=conference .

Topic: Subconscious marketing. Impact of the smell and music in the gambling business.

After the presentation you will understand why among several casinos located side by side, one is less successful, even spending more on advertising. Maybe it is time to make music softer or to lay runner carpet of warm color. The speaker will unlock the potential of sensory marketing and explain how to apply it in gambling business.

Edgar Isaakyan started activity in the gambling business at the beginning of 2000s, operating a small casino chain that soon entered Bulgarian and Romanian markets.