Unibet launches the UK Poker Tour and supplies research unit Sophro Ltd with crucial data on the online gambling habits of their customers in the aid of understanding the harm gambling can cause.

The UK live tournament scene is set to become very crowded after Unibet released plans to launch a five date poker tour in 2016.

The Swedish online gambling outfit has selected Caesars Entertainment as a partner, and will host tournaments at the Rendezvous in Brighton, Alea Casino in Nottingham, and Manchester 235 Casino in the city of the same name. The organisers must believe Brighton is so epic players need to visit twice.

“The UK poker scene is very close to our hearts, and we’re hoping to transfer some of the values of our flagship Unibet Open to this tour – namely a relaxed and fun atmosphere along with some memorable poker.” Said David Pomroy, Unibet Poker Marketing Manager.