Swedish online gambling operator Cherry AB has boosted its growing affiliate business by acquiring Malta-based Moorgate Media Ltd.

On Monday, Cherry announced that it had paid €4m for Moorgate, which owns affiliate license agreements in cooperation with Web Resort. The acquisition, which Cherry believes will ultimately boost annual earnings by €1.2m, will begin contributing to Cherry’s bottom line as of Q1 2016.

Cherry also announced it had paid €750k to acquire the domain, customer database and operations of gambling site NorgesSpill.com. Cherry will pay €600k in Q1 with the remainder payable once Cherry migrates NorgesSpill to the Cherry platform. Cherry believes the NorgesSpill addition will boost annual earnings by €300k.

Cherry CEO Fredrik Burvall said the company was right chuffed to have bolted on still more appendages that it believes will help boost cash flow. Burvall also expressed confidence that Cherry would be able to further develop the NorgesSpill business following the migration.