The gambling sector now has its own domain name.

Domain registry operator Afilias introduced last week .BET, an Internet address designed for sports betting, gambling, games of chance and all other online and offline wagering activities.

In a statement, Afilias said the new domain will “immediately convey to a global audience that a site’s content is related to betting and is perfect for marketing as it is short and easy to remember.”

Registration for the domain is initially limited to eligible trademark holders, which have been given until February 4 to apply for the new address.