Melbourne, Australia, 27 January 2016: Sports data platform provider iSport Genius is delighted to announce that Ladbrokes in Australia has signed up to become its first major client.

iSport Genius provides an interactive consumer-facing tool which converts data into sporting insights which can inform and educate online customers on their choice of bet. The product stimulates sports-betting activity by processing trillions of data points into easily understandable calls to action.

As part of a three-year contract, Ladbrokes Australia is going live with the iSport Genius platform imminently and will be the subject of a TV advertising campaign extolling the product’s benefits to consumers.

Nathan Rothschild, co-founder and partner at iSport Genius, commented: “We are very pleased to see our product is going live in the Australian marketplace with Ladbrokes. It adds a new dimension to sportsbook provision, particularly in terms of mobile. Our data tool can handle the trillions of sports data points available and manipulate them into easily understandable and accessible analysis.”