The London Affiliate Conference (LAC) is the biggest and most important event of the year for the online gambling affiliate marketing industry.  Its also one of the most party-heavy events of the year and sometimes our heads are a little too fuzzy to absorb all the fantastic tips and tricks that are revealed during the event’s conference sessions.  In particular, SEO strategy can be a difficult topic to focus on with a raging hangover and this is where post-LAC recaps come in handy.

For this week’s Becky’s Affiliated, I caught up with LAC SEO panellist Andy Blackburn of GameOn who participated in the “SEO gurus’ panel: technical insight to boost your rankings in 2016” along with Fili Wiese of Search Brothers, Jon Earnshaw of Pi Datametrics and moderator Jason Duke of ForeverUn Limited.

This juicy SEO session took place at 10:05am on day 1, so rather painful timing for those of us who attended the iGB Affiliate Awards the eve before.  Hopefully this recap will help jog some memory cells and educate those who were unable to attend for whatever reason.

Before getting into the meat of the session, Blackburn wanted to emphasize Duke’s expertise in moderating and how Duke was able to facilitate conversation flow between the panel and the audience.  Without a skilled moderator its difficult to have a productive panel regardless of the speakers, so keep this in mind when choosing what sessions to attend in the future.