Australian Football League (AFL) club Richmond becomes the seventh Victorian club that traded a bookmaker sponsorship for a responsible gambling commercial hook-up.
The Tigers has signed a three-year partnership with the Victorian Responsible Gambling Foundation (VRGF), a deal which would precludes the club from having sports betting sponsors.
The club were sponsored by Sportsbet last year, but the deal was not renewed for this season.
Richmond now joins the majority of Victorian AFL clubs North Melbourne, Collingwood, Western Bulldogs, Hawthorn, Essendon and St Kilda that signed up for the foundation’s responsible gambling charter, leaving Carlton, Melbourne and Geelong as the remaining Victorian clubs to have relationships with sports betting agencies.