Sky Betting & Gaming has become the first online-only gambling operator to join the UK betting industry’s self-regulatory body.

On Thursday, Sky Betting & Gaming was officially welcomed as a member of the Senet Group, the betting industry watchdog whose charter members include prominent bookies Coral, Ladbrokes, Paddy Power and William Hill, along with more recent addition Scotbet.

Sky Betting is the first Senet member that conducts business purely via web and mobile channels, and Senet chair Wanda Goldwag said it was important that the group “have a leading operator in this space to inform the development of our code of conduct.” Sky Betting CEO Richard Flint said he was looking forward to “helping shape the group’s work on online gambling issues.”

THE TIMES TAKES AIM AT THE CINNABON OF GAMBLING