Australian betting giant Tabcorp is ready enter the UK and Irish gambling markets in spring.
Tabcorp, in partnership with Rupert Murdoch’s News UK, is scheduled to launch Sun Bets within six months, reported The Financial Times.
“It is a natural step for us,” said David Attenborough, Tabcorp’s chief executive. “We have worked with News Ltd. closely in Australia and built up a high degree of trust. They have one of the strongest brands in the UK with half of the UK betting population regularly reading or engaging with The Sun.”
Tabcorp has announced the deal it signed with News Corp subsidiary News UK, publisher of The Sun along with The Times and Sunday Times, in December. The contract is set to run for an initial ten years but could be extended depending on its performance.