Miami Spice!

In October, Clarion Events, which owns and organises a suite of world class gaming events including EiG, GiGse and ICE, together with partners, Urban Expositions, organisers of NIGA, announced the launch of Juegos Miami, a totally new event concept for the Pan-Latin American and Caribbean gaming industry.  Clarion’s Kate Chambers explains a little more about an event whose foundation stones are relationship building and top level networking, set against a strong commercial backdrop.

Why do you believe the industry needs another event in this part of the world?

I think that the region needs an event that brings together all of the top decision makers. This is not to say that the existing events don’t have a place in their respective markets, but for some time major suppliers have been asking for something that they can use across the whole region. The market has been extremely clear about the importance of attracting the key operators, the legislators, the big buyers, the business owners and their most trusted and influential decision-makers to a single prestigious event.  We have received a very straightforward brief from our stakeholders and that is to create a branded event which is the Who’s Who of Pan-Latin American and Caribbean gaming.  The industry has been asking for an event that will truly embrace the region and reflect an entire continent of gaming excellence. Our challenge and that of our colleagues at Urban Expositions, is to deliver that brief and in the process satisfy the very specific needs of the industry that we serve.”