Online sports betting exchange Matchbook has partnered with Raising for Effective Giving with all commissions gained from the Dan Bilzerian bike bet going towards the effective altruists.

Raising for Effective Giving (REG) continue to branch out into other areas of interest after inking a deal with the online sports betting exchange Matchbook.

Matchbook calls themselves the ‘fastest growing betting exchange’ in the business. REG is the fastest growing nonprofit in the poker industry. The two look like the perfect fit.

The first bit of business the pair will do together concerns the Dan Bilzerian Bike Bet. The man who used to eat Tour de France’s for fun, Lance Armstrong, is currently training the King of Instagram in a bid to win $600,000 from Bill Perkins if he can cycle the 278 mile trip from his home in LA to the Welcome to Las Vegas sign in 48-hrs or less.