Online gaming technology outfit GAN has announced its first virtual reality product using Facebook’s Oculus Rift technology.

On Thursday, GAN (formerly known as GameAccount Network) announced it had launched a virtual reality version of its free-play Simulated Gaming product compatible with home computers equipped with Oculus Rift VR headsets. New York’s Empire City Casino, GAN’s first “continuing” US client, has agreed to be the VR guinea pig.

GAN CEO Dermot Smurfit said the appeal of his company’s VR add-on module would initially be limited to men aged 30-54 years but Smurfit said “dismissing consumer VR is naïve” and predicted that VR will become “the next major internet platform.”

Smurfit said GAN would be rolling out a VR version of its real-money online gambling platform for customers in New Jersey sometime in H2 2016, subject to regulatory approval. Smurfit believes VR technology will “dramatically close the gap” between the live casino experience and the “flat two-dimensional” rendering currently available via computers and mobile devices.