SBC’s annual Betting on Football Conference (#BOFCON) takes place in London on Thursday, April 21st. The event caters to sports betting professionals with an emphasis on the relationship between football and the betting industry.  Since its inception in 2014, the event has grown and earned a name for itself as one of the best sports betting conferences in existence.

In 2015 the conference was attended by close to 300 delegates and this year the organizers are expecting 500 senior executives to attend the event, including representatives from sports betting operators, suppliers, affiliates, media, clubs, and agencies.

In this edition of Becky’s Affiliated, I’d like to share my top five reasons for attending this outstanding conference, especially for those of you located in London.

Euro 2016