Senet Group adds first bingo brands; 188Bet, McBookie join UK racing ABP scheme

The UK gambling industry’s self-regulatory body has added its first bingo brands, while the UK racing industry’s Authorized Betting Partner scheme has added two more members.

On Tuesday, the Senet Group announced that its membership now includes Gala Leisure, the UK’s largest bingo club operator, and Gala Interactive, the country’s leading online bingo operator.

The additions mark the first dedicated bingo operators to join the Senet Group, the self-policing agency the betting industry launched in 2014 in a bid to rein in some of its better known excesses and (hopefully) fend off the imposition of more punitive restrictions by the UK government.

Senet Group chief Wanda Goldwag said the addition of the Gala brands marked “an important milestone as more sectors from across the gambling industry recognize the importance of promoting responsible gambling standards.”