Lee Davy talks about the psychological phenomenon known as the sunk-cost bias and how it can make the most rational and logical poker players do the most irrational and illogical things.

The best poker players are rational and logical thinkers of the highest order.

So, why do the players sitting comfortably on pearl-shell clouds find themselves losing large six figure sums via backing deals that stink of rotting flesh?

During a conversation with a professional poker player about this quirk of logic, the topic of conversation became about one of the most famous players in history. He still kicks golden ass today, and yet there was a time when he backed a mediocre player who ran up a huge six figure sum in make up.