Innovation in iGaming is one of my favorite subjects and so much of the innovation today is happening in the sports betting arena.  With so many young entrepreneurs constantly hitting the sports betting scene its difficult to stand out as one of the “rising stars”, but we all know the more competitive an environment is, the more innovation and quality we tend to see.

Oddsium is a brand new sports betting app with intention of making sports betting simple, fast and fun for punters.  For four years the team behind Oddsium have been perfecting the app and are proud to share the main innovation behind the product, providing one login and immediate access for all connected bookmakers.  I spoke with Oddsium’s MD, Krister Malm, to get the story behind their product, an idea of exactly how Oddsium plans to revolutionize the sports betting landscape, their challenges with the App Store and how they plan to get the word out to customers.

Becky Liggero: Thank you for joining me today, Krister.  Lets start with the story behind Oddsium, how did the idea come about? Who is behind it? 

Krister Malm: The idea came to me after having joined the online gaming industry after a successful career in the computer games sector. Once in this industry, I soon noticed its lack of invention (not to mention ancient looking interfaces!) and a generally high level of resistance to try new approaches and new business models (especially ones from other industries). This, was especially evident in the mobile segment which I realised would grow rapidly once Apple and Google had opened their app stores.