Kenyan online betting operator SportPesa has signed on as the new official betting partner of English Premier League side Southampton FC.

On Wednesday, SportPesa announced that it had signed a “multi-million pound three-year deal” with Southampton that will take effect in the 2016-17 EPL season. The deal comes just days after SportPesa inked a shirt deal with the EPL’s Hull City FC.

Terms were not disclosed but Southampton CEO Gareth Rogers called it “by far our biggest partnership in this sector in the club’s history and one of our largest partnership deals to date.”

Neither the club nor the betting operator revealed specifically what material benefits SportPesa will enjoy via the partnership, but these types of deals generally allow the operator ample branding opportunities both inside the team’s home stadium and via digital channels.