Online betting operators continue to scramble to secure high-profile football sponsorships as yet another season dawns.

On Monday, bookmaker William Hill announced a two-year deal to serve as the Official European Betting Partner of English Premier League side Everton FC. Hills takes over from UK rivals Coral, whose two-year Everton deal expired at the end of the 2015-16 campaign.

Terms of the deal weren’t disclosed, but Everton called it the club’s “highest ever value betting partner deal.” In exchange for that outlay, Hills will receive brand exposure via LED screens in the club’s Goodison Park stadium and on interview backdrops.

One tier down from the EPL, Turkish-facing online betting operator Tempobet recently signed a shirt deal with newly promoted UK Championship side Burton Albion FC. The deal is said to be the largest in the club’s history.