UK bookmaker William Hill has acquired betting and gaming digital solutions firm Grand Parade Ltd for £13.6m.

On Tuesday, Hills announced the acquisition of the software firm, which develops apps, websites and e-commerce platforms for betting, gaming and media businesses. Grand Parade has around 200 staff based in offices in London and Krakow.

Grand Parade supplies technology for many of Hills’ rivals, including Ladbrokes, Coral and Betfair. Grand Parade aided the launch of the Betfair Predicts election betting app, the new Football Pools app, Coral Bet’s in-play product, Ladbrokes’ news sites and much more.

Phillip Bowcock, who is filling in for Hills’ recently departed CEO James Henderson, said the acquisition will “rapidly ramp up the scale of our development team by backfilling existing resource gaps and also enhance our creative capabilities.”