Unless you’re living in complete isolation, you’ve heard of Pokémon Go.  You’ve either been playing it yourself, you’ve seen people around you playing it, you’ve seen signs around town about it, you’ve read about it, you’ve seen it on social media or perhaps all of the above.  Pokémon Go is literally everywhere.

This week I decided to focus on Pokémon Go and Augmented Reality, the technology driving the app, because of a conversation I had in my neighborhood just the other day. Apparently there are “tons of Pokémon” on Blackheath (your welcome for the tip), the part of London in which I reside.  Over the weekend I was chatting with some friends about the masses of people on the heath searching for Pokémon and one of them said, “Its not even like you win any money for capturing them, so what’s the point”?

As a dedicated member of the online gambling industry, I thought this was an interesting question- why do people love Pokémon Go so much and what can the online gambling industry learn from this nonmonetary, augmented reality app obsession?

To help find some answers, I spoke with one of the industry’s leading experts in Virtual Reality (VR) and Augmented Reality (AR) technology, Alexandre Tomic, the Co-Founder of SlotsMillion, the world’s first 3D VR online casino.