Partypoker has hired Joao Simao to be their new face of the brand in Brazil and will wear the patch at the upcoming World Series of Poker Circuit (WSOPC) event in his home country and the partypoker Caribbean Poker Party.

The Brazilian poker market is one of the largest and most vibrant in the world. It’s the reason that PokerStars has Andre Akkari and Neymar on the books. It’s the reason why 888Poker does business with Nicolau Villa-Lobos, Bruno Politano, and Denilson, and it’s the reason partypoker has signed Joao ‘joaosimaobh’ Simao.

Partypoker has heralded Simao as the face of partypoker for Brazil less than a month after declaring Jackie Glazier the face of partypoker in Australia, and also hiring Beata ‘Wild-Hungarian’ Jambrik.

Simao has built a fearsome reputation playing tournaments online with over $4.5m recorded on his PocketFives profile. His highest online score to date was $167,420 earned playing in the $1,050 buy-in Mountain Series on PokerStars. $3.3m of his entire online earnings have come from his play at the tables of the Red Spade.