PREMIERSHIP RUGBY today announces the renewal of their long-term partnership with Perform, one of the world’s leading digital sports content and media groups.

The five-year deal with Perform Group sees the continuation of Perform’s management of Premiership Rugby Productions.  In this role they cover the production of up to 66 Aviva Premiership Rugby matches each season as well as producing highlights and clips for global distribution.

The new agreement also delivers a number of new initiatives including the facility to allow every Aviva Premiership Rugby and Singha Premiership Rugby 7s match and many Anglo-Welsh Cup games to be broadcast live around the world through the Perform Sports Cloud.

“Perform will continue to operate Premiership Rugby Productions for us, delivering outside broadcasts on our non-BT Sport matches and the production of highlights. They also provide content for our Premiership Rugby TV and YouTube platforms,” said Dominic Hayes the Commercial Director of Premiership Rugby.