WantMyBet, the UK based social network for football betting, has signed a distribution deal with the Cardinal House Group to target millions mobile users in Asia and Oceania.

The partnership is a strategic move by both companies to take advantage of the booming overseas interest in European, particularly English football which is at an all time high. Premier League’s Director of Communications Dan Johnson said last year that Asia and Oceania account for 339.5 million viewing households out of the total 725 million globally.1 The commercial opportunities created by this fanbase have not been lost on Premier League clubs, Asian broadcasters or it seems UK football betting start ups.

WantMyBet enables people to find, share and bet on football predictions. The new localized mobile app will mix the new users with the existing UK audience. This will create a truly global community of football fans but allow users to connect to their local sports betting brands.

The platform engages fans with relevant user created content creating a social network that is inherently viral. The free site helps fans form opinions and connects them to betting brands, with the best odds, without ever having to leave the platform.