While attending BAC 2016 several weeks ago I bumped into my old friend Anthony Hodgetts, an experienced affiliate manager who has been working in the iGaming industry for over a decade.  Now with The Rank Group PLC, Hodgetts is has transitioned from hard core sports betting affiliate management to Rank’s Grosvenor Casino and Mecca Bingo affiliate program, bringing a welcomed new challenge into his career.

At BAC Hodgetts told me how Rank will soon be launching a sports betting product targeted to a UK audience and how having an established brand presence on the high street will provide a distinct advantage.  He explained how there will be an opportunity to combine live betting with local events in a way Rank’s competitors are unable to do, such as their Goliath Poker Tournament Series where players are able to qualify online at GrosvenorPoker.com, play live in a local Grosvenor casino and bet on the event with GrosvenorSport from their mobile, all within the same single brand and wallet.

We then started discussing how his career has developed and changed from his time with Gala Coral to his current position with Rank.  I enjoyed this conversation greatly and learned a lot from such a seasoned professional in our space, therefore I wanted to re-create the conversation for our readers in the form of the interview below.

Becky Liggero: Thank you for joining me Anthony, its always a pleasure.  You were tasked with relaunching the Gala Coral affiliate program in 2012, looking back, what were some of the biggest challenges and rewards in doing this?