Gamevy – the award-winning start-up known for its innovative approach to instant wins – has launched four exclusive scratch cards for Betsson. Incorporating Betsson imagery, themes and built around the Betsson idea of “Anytime’s playtime” and “Anything can happen”, these bespoke cards are built specifically to appeal to Betsson customers.

“It’s been great to work with a customer who is so open to innovation and seeing what we can create together,” commented Paul Dolman-Darrall, Gamevy’s CEO. “We know that instant win games and scratch have hardly been considered in the past by many operators, but a few are starting to realise the opportunity they represent for appealing to a broader demographic.”

With playful animations and several chances to win on each card, the games are built for mobile, encouraging interaction and swiping, rather than players relying on the Reveal All button. Launching with a top prize of £100,000, the plan is to increase the jackpot to £1million soon.

Gamevy is partnering with several leading operators to deliver bespoke content that offers a real point of difference to players and increases brand loyalty. Over the next few months, Gamevy will launch further games with some of the world’s leading brands.