Sport Exchange is a new sports betting app based on the world of financial trading. Lee Davy grabs hold of a company spokesperson to find out more.

What would happen if gambling had sex with a market wizard?

You would get Sport Exchange, the new peer-to-peer sports trading platform that combines the principles of financial trading with the excitement of in-play sports betting.

Launched in the UK, Sport Exchange promises to ‘turn gamblers into traders,’ by moving them from the ‘unpredictable world of gambling‘ onto the ‘first rung of the trading ladder.’